Diesel - 5th Avenue Flagship

Diesel launched their 30,000-square foot 5th Avenue flagship within a very tight timeframe, necessitating a fast-tracked lighting design process and close cooperation between team members. The three-story shop contains a wide range of ceiling heights: rooms as low as 8 foot 6 and ceilings as high as 30 feet. The sleek, European-styled aesthetics desired for the suspended and recessed lighting had to be carefully coordinated between Diesel's lead interior designer and manufacturer Modular International. The light fixtures are not only beautiful but are also used to create a space that is comfortable yet mysterious, dramatic and expressive.


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